What’s the difference between organic and commercial usage?
There is a difference in media production between organic (non-paid) and commercial (paid) usage. This usage is different from a video being a commercial or not. A bakery commercial can be posted on their own website, but the usage is still non-commercial. Only when content gets pushed with paid media does this change.
How do commercial rates work?
Our Voicebooking.com rates apply for web videos when the usage of the production is non-commercial. This means sharing it on your own channels without using advertisement budget.
When a production is being pushed with an advertisement budget (paid media) the goal is usually to increase the reach of your production. At that moment the usage and also the buy out changes and the reach becomes often bigger than with non-commercial usage. For this usage the rates are on request at the voice over who needs to record and depend on the duration of the campaign and the covered territory.
Commercial buyout in perpetuity
The normal duration of a commercial buy out for a voice over is mostly 12 months. After 12 months the video can stay on the owned channels (website + social media + YouTube) but without being pushed. If the client wants to renew the commercial buy out it would be possible to do that.
A buy out in perpetuity will mostly never be fully used and results in a high buy out fee. Also not all voice overs want to be restricted to a buy out that lasts so long.